Heated tobacco products offer smokers a safer* alternative to smoking due to vastly reduced amount of toxins being inhale. IQOS was the first and most currently the most prominent heated tobacco device currently available in the UK, their 'heat not burn' devices with their accompanying HEET sticks emits a tobacco flavour similar to conventional cigarettes, resulting in great popularity towards smokers wishing to quit. More recently, PLOOM has entered the market to provide users with a product which incorporates their HeatFlow tobacco heating technology in conjunction with 2 different heating modes to allow the user to customise their vaping experience. Both the IQOS & PLOOM products and their respective HEETS/EVO sticks provide a option to smokers who perhaps dislike vaping e-liquid containing devices and ultimately an exit point to quitting smoking for good.
